Advertising is one of the most ingenious ways to tell your customers you exist. But is that all? Of course not. It can set you apart from your competition, increase sales, and change the perspective of millions of people on how they see your brand. Marketing is the soul of any brand but every great marketing campaign is incomplete without …
How many businesses, especially in a highly competitive market, can survive without digitalization in marketing? On average, over 4 million businesses are started in the United States every year. In fact, in 2021, there were over 5.4 million business applications filed in the United States. Imagine the level of competition an entrepreneur has to face. Also, a massive number of …
Ever since blogging became a buzzword, many people gravitated to this exciting and engaging form of communicating with the world through the internet. This was the beginning of content writing. Fast forward to today, content writing has taken up a much bigger space than just blogs. Whether it is a LinkedIn post or a long-form health article, content writing is …
Organizations look for candidates who possess the appropriate technical skills to do the job efficiently. People learn such skills in colleges and universities and through their experience on the job. Financial accounting, mechanical engineering, data science, and business administration are all examples of technical skills or hard skills. However, there’s another set of skills that employers base their hiring decisions …
Communication refers to the way we transfer information amongst ourselves. It helps us understand each other and achieve desired outcomes. Moreover, communication is the foundation of human relationships in personal and professional spheres. However, there is not one way to communicate. People worldwide use various means, methods, and techniques to communicate. A hungry child who can’t speak yet might communicate …
Information Technology (IT) is a vast collection of knowledge, tools, solutions, and hardware that deals with computers, storage, networking, and various processes that help exchange data in multiple formats. Generally, the term IT is used more in the context of business operations rather than personal or entertainment purposes. The IT sector has been growing, transforming, and evolving consistently for the …
How easier and highly convenient things have become for internet users. If you want to learn digital marketing, just go to YouTube and search for relevant videos. If you have an interest in history, open YouTube, type what you want to see, and boom, you will get hundreds of videos on a single topic. The best thing is that you …
We live in a time when people, especially the young, are becoming increasingly conscious about the products and services they consume. According to Deloitte Insights (2018), 86 percent of millennials believe that success for a business is more than just financial. It means that they are more interested in ventures, businesses, and startups that, instead of simply making money, are …
Shoe wear is part of your personality. It somehow reflects the taste of the person wearing it. A comfortable pair of your favorite brand will have a refreshing impact on your mood. Some people prefer comfort and style, while others prefer durability and pricing. There is no fixed criterion when it comes to choosing the right pair of shoes. In …
When people decide they want to start a business, the majority of them believe that they’ll launch a product and customers will follow. When that doesn’t happen, they keep changing things and spending money, time, and resources; hoping something will go right. It is not then surprising that 9 out of 10 (90%) startups fail. Simply put, many startup owners …
