This marketing tutorial is about Swot analysis. it is a simple and widely used analysis tool to assess business environment. It helps to understand strengths, weaknesses, opportunities and threat of a business, product and projects. It can be used for nonprofit organizations and individual’s personal assessment.
If you are a small business owner or a professional, situational analysis is very important when it comes to the decision-making process. it helps you to make an action plan to achieve your goals. Using Swot analysis examples is the best way to understand this technique.