Category: Swot Analysis

In SWOT analysis W stands for weaknesses are those characteristics of a business that gives disadvantage relative to others. Weaknesses are all those things you do not perform well. Swot weaknesses can prevent you from achieving company goals and objectives.

This marketing tutorial is about Swot analysis. it is a simple and widely used analysis tool to assess business environment. It helps to understand strengths, weaknesses, opportunities and threat of a business, product and projects. It can be used for nonprofit organizations and individual’s personal assessment.